I recently read “The Other Side of Innovation” by Vijay Govindarajan and Chris Trimble. The visual they provide is very powerful. In the book they describe the efforts of climbing to the top of a mountain. The excitement and rush of achieving the summit. With respect to innovation it’s coming up with an idea which obviously can be very exciting.
The journey doest end there. Climbing up the mountain means you have to come down and after the hoopla of reaching the top many climbers lose focus and stumble on the other side; on the way down. It can be the same with innovation. It’s many times not about the creativity step in the process but about executing on the creativity and realizing value.
The innovation process involves a great deal of blocking and tackling and working in the trenches so that you can develop and execute creative ideas for your business. Over the next several posts I will describe the 6 categories of innovation. It’s not a machine with a single knob (twist to dial up creativity), it’s a machine with 6 management focus areas. Successful companies understand where they stand in each category and are able to manage the complexity of all six.
- Leadership
- People
- Process
- Metrics
- Ideation
- Culture
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